Diana Award partners with hit London show Kinky Boots for National Kindness Day in memory of Princess Diana
Photography credit: Helen Maybanks
Gala performance on Wednesday 29 March for The Diana Award
The Diana Award is delighted to announce they will be partnering with the UK's huge hearted hit Kinky Boots for National Kindness Day which takes place on Friday 31 March 2017 to remember Princess Diana and her values of kindness as we approach the 20th anniversary of her death.
A new microsite is launched today encouraging the nation to get involved - www.diana-award.org.uk/kindnessday. The Diana Award is looking to inspire and harness 20,000 tangible acts of kindness throughout 2017 which will be logged on this new microsite.
National Kindness Day has been created by The Diana Award, the charity legacy to Princess Diana's belief that young people have the power to change the world. Now in its third year, The Diana Award is encouraging people, from across the UK, to do something kind for someone else in remembrance of Princess Diana to celebrate her values of compassion, kindness and service to others, irrespective of their culture, race or background.
In the lead-up to National Kindness Day, a special gala performance of the Olivier award winning Kinky Boots will be held on Wednesday 29 March at the Adelphi Theatre in aid of The Diana Award. The money raised will go towards their successful peer to peer anti-bullying programme which empowers young people to tackle bullying in their schools and communities.
Tessy Ojo, CEO of the Diana Award says: "Our partnership with Kinky Boots for Kindness Day is the perfect fit for The Diana Award. The show is a musical celebration of understanding, acceptance, compassion and kindness and our collective responsibility for the wellbeing of others. Which fits very much with our themes of compassion, kindness and service, for this 20th anniversary year in memory of Princess Diana. We urge everyone to get involved in Kindness Day on 31 March"
Daryl Roth and Hal Luftig, Producers of Kinky Boots say: "We are delighted that Kinky Boots is partnering with National Kindness Day and The Diana Award. This great cause speaks to the very heart of what Kinky Boots is about: love and acceptance. We hope that by working with The Diana Award we can help spread the word that you can truly change the world when you change your mind."
Kinky Boots at the Adelphi Theatre has become a favourite with UK theatregoers having won every major Best Musical award. Kinky Boots has won three Olivier Awards for Best New Musical, Best Costume Design and Best Actor in a Musical for Matt Henry who plays Lola. Kinky Boots also won the London Evening Standard BBC Radio 2 Audience Award for Best Musical as well as three WhatsOnStage Awards for Best New Musical, Best Actor in a Musical for Matt Henry, and Best Choreography.
To get involved and for more information on National Kindness Day inspired by Princess Diana's legacy, please visit: www.diana-award.org.uk/kindnessday.
Thursday 9 March 2017 12:30 GMT